MartialQA vs Score AI (usescore.ai) | Managed vs Self-Serve
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MartialQA vs Score AI

Both score every conversation with AI, and both care about whether the answer was right. The difference is who does the work. Score AI is a capable tool you configure and run. MartialQA is a managed service that delivers the outcome for you.

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The short version

What Score AI is, and where it fits

Score AI is a modern, self-serve AI QA platform. It auto-scores conversations across email, calls, chat and social, checks agents against your SOPs and knowledge base, and adds coaching, voice-of-customer analytics and AI roleplays. It is a capable, product-led tool.

Score AI fits well for teams that have someone in-house to own QA day to day, want to configure and drive the tool themselves, and are comfortable with a global self-serve product.

Side by side

How they compare

What matters
Score AI
MartialQA
Delivery
A tool you configure and run yourself
A managed service, we run your QA for you
What it scores
Rubric and process adherence against your SOPs
Whether the agent gave the correct answer, checked against your knowledge base or live help centre
Coverage
100% of interactions
100% of calls, emails and chats
Coaching
Insights and summaries for your team to action
Same-day feedback to the agent and the manager, with exactly what to coach
Support
Global, self-serve
South African: local support, ZAR pricing, POPIA compliant
Getting started
Product trial
A free audit on a sample of your own conversations, no obligation

Descriptions reflect Score AI's publicly stated positioning as of July 2026. Products change, so confirm current specifics with Score AI.

Where MartialQA is different

How we are different

Score AI hands you a powerful tool. We hand you the result. Most mid-market teams do not have a spare person to run a QA platform, so we run the whole function and give your managers precise, same-day coaching notes. Same correctness focus, delivered as an outcome rather than another system to learn.

African Safari Group, an 87-agent South African operation, went from under 10% of calls reviewed to 100%, more than doubled call compliance (29.7% to 55.4%) in two months, and freed roughly 21 manager-hours a month.

Read the full ASG story
The honest answer

Which should you choose?

Choose Score AI if

You have the in-house capacity to own and drive a QA tool yourself, and you are comfortable with a global, self-serve product.

Choose MartialQA if

You would rather we run it, prove it free on your own calls first, and support you locally with ZAR pricing.

See the difference on your own calls

The fastest way to judge this is not a feature table, it is your own data. We will run a free, capped QA audit of your own recent conversations, score them for correctness against your knowledge base, and show you what your current QA is missing. No cost, no obligation, and you keep the report.

Book a free QA audit