MartialQA vs connexAI | Focused QA, Done for You
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MartialQA vs connexAI

Both cover every conversation with AI. The difference is scope and ownership. connexAI is a broad contact-centre platform where quality assurance is one module, and you run it. MartialQA does one thing, scores whether your agent followed the script and gave the right answer, and we run it for you.

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The short version

What connexAI is, and where it fits

connexAI is a broad, AI-powered omnichannel contact-centre platform. It brings the dialler, omnichannel routing, an AI engine, analytics, and an AI Quality module that scores interactions on custom criteria with sentiment and compliance tracking, all in one system. Quality assurance is one part of a much wider suite.

connexAI fits well for contact centres that want a full platform, dialler, routing, analytics and QA, in a single system, and have the team to configure and run it.

Side by side

How they compare

What matters
connexAI
MartialQA
Delivery
A broad contact-centre platform you configure and run
A managed service, we run your QA for you
What it scores
Custom criteria, sentiment and compliance across the suite
Whether the agent followed your script and gave the correct answer, checked against your own documentation
Coverage
100% of interactions
100% of calls, emails and chats
Coaching
Dashboards and analytics for your team to action
Same-day feedback to the agent and the manager, with exactly what to coach
Support
Global platform
South African: local support, ZAR pricing, POPIA compliant
Getting started
Sales and onboarding process
A free audit on a sample of your own conversations, no obligation

Descriptions reflect connexAI's publicly stated positioning as of July 2026. Products change, so confirm current specifics with connexAI.

Where MartialQA is different

How we are different

connexAI gives you a whole contact-centre stack to run. We do one thing: score whether your agents followed the script and gave the right answer, tuned to your own process, and we run it for you. Less platform to manage, and more certainty that your team is on-script on the calls that matter.

African Safari Group, an 87-agent South African operation, went from under 10% of calls reviewed to 100%, more than doubled call compliance (29.7% to 55.4%) in two months, and freed roughly 21 manager-hours a month.

Read the full ASG story
The honest answer

Which should you choose?

Choose connexAI if

You want a full contact-centre platform in one system and have the team to drive it.

Choose MartialQA if

You would rather we run it, prove it free on your own calls first, and support you locally with ZAR pricing.

See the difference on your own calls

The fastest way to judge this is not a feature table, it is your own data. We will run a free, capped QA audit of your own recent conversations, score them for correctness against your knowledge base, and show you what your current QA is missing. No cost, no obligation, and you keep the report.

Book a free QA audit