MartialQA vs Loris | Agent Correctness vs Sentiment Analytics
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MartialQA vs Loris

Loris surfaces sentiment, trends and risk across your conversations. MartialQA scores each agent on whether the answer was correct, and coaches them to improve. One spots trends, the other changes agent behaviour.

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The short version

What Loris is, and where it fits

Loris is a CX intelligence platform focused on sentiment, quality signals and risk across conversations. It is strong at surfacing patterns, mood and voice-of-customer trends at scale.

Loris fits well for larger CX organisations that want insight into what is driving good and bad experiences across a high volume of conversations.

Side by side

How they compare

What matters
Loris
MartialQA
Primary job
Surface sentiment, trends and risk at scale
Score each agent on correctness and coach them
Output
Patterns and insight for leaders
Per-conversation scores and same-day coaching for agents and managers
What it measures
Mood, sentiment, risk signals
Whether the agent gave the correct answer, against your knowledge base
Delivery
Self-serve analytics
A managed service, we run it for you
Support
Global
South African: local support, ZAR pricing, POPIA compliant
Getting started
Demo and sales process
A free audit on your own conversations first

Descriptions reflect Loris's publicly stated positioning as of July 2026. Products change, so confirm current specifics with Loris.

Where MartialQA is different

How we are different

Loris tells you the mood and the risk across your conversations. We score whether each agent gave the right answer and coach them to improve, conversation by conversation. One is about spotting trends, the other is about changing agent behaviour. If your goal is measurably better, more correct support, that is what we run for you.

African Safari Group, an 87-agent South African operation, went from under 10% of calls reviewed to 100%, more than doubled call compliance (29.7% to 55.4%) in two months, and freed roughly 21 manager-hours a month.

Read the full ASG story
The honest answer

Which should you choose?

Choose Loris if

You want sentiment and risk analytics across a large CX operation.

Choose MartialQA if

You want every agent scored on correctness and coached to improve, run for you, proven free first.

See the difference on your own calls

The fastest way to judge this is not a feature table, it is your own data. We will run a free, capped QA audit of your own recent conversations, score them for correctness against your knowledge base, and show you what your current QA is missing. No cost, no obligation, and you keep the report.

Book a free QA audit