How MartialQA Works | Managed QA in Four Steps
How it works

You do not run a QA tool. We run your QA.

MartialQA is a managed service, not software you have to configure and babysit. Here is the whole engagement, from first call to daily coaching.

1

We set it up

Days 1 to 5

We build your scorecard with you, connect your channels, and point our AI at your own public knowledge base. That last part matters: it means "correct" is defined by your documentation, not our opinion. If you already have a scorecard, we start from it. If you do not, we bring a sensible default and confirm it with you.

2

We score everything

Every day, from go-live

100% of your calls, chats and emails, transcription included. Full-scorecard reasoning runs on every single conversation, every category: tone, clarity, solution, problem-solving, whether the answer was correct and complete against your knowledge base, and whether the agent followed the correct compliance route: disclosures, verification steps and escalations. No sampling, no skipped categories, no scores that change between reviews.

3

We deliver same-day coaching feedback

Next morning, not next quarter

Each agent and each manager gets their scores and specific feedback the next morning. Wrong or incomplete answers are flagged with the knowledge base article they contradict, so the fix is obvious. We do the checking and hand your managers exactly what to coach. Your managers do the actual coaching, they know their people.

4

You get the outcome

Ongoing

Higher answer quality, full visibility across every channel, and clear trends for managers to act on, without hiring or running a QA team. You see where quality is moving, which categories drag it down, and which agents need what coaching next.

Live in about 5 to 7 working days.

Honest about scope

Who does what

Managed means we do the checking. It does not mean we replace your managers.

MartialQA runs

✓Scorecard design and upkeep
✓Transcription and scoring of every conversation
✓Correctness checks against your knowledge base
✓Daily feedback packs for agents and managers
✓Trends and reporting managers can act on

Your managers keep

→The coaching conversation itself
→Performance decisions and team leadership
→The relationship with their agents

We hand managers exactly what to coach, with the evidence attached. That is what gave ASG managers roughly 21 hours a month back.

Works with your stack, including Freshdesk and Freshcaller. SA-based team, close to your floor.

See it working on your own calls.

We will run a free, capped QA audit of your recent conversations, scored for correctness against your own knowledge base. You keep the report either way.

Book a free QA audit
Trust the score

How we keep scoring accurate

The whole promise rests on trusting the score, so we never ask you to take it on faith.

Every score shows its evidence

When we flag an answer as wrong, we show the exact knowledge base passage it contradicts. You can check our working, not just our verdict.

Calibrated to your standards

We build and tune your scorecard with you at setup, and check our scores against your own reviewers early on, so "correct" means correct by your documentation.

Founder-checked at the start

The founders personally review the first month of scoring on every account before it runs on its own, so it matches how your team judges a conversation.

You keep the final say

We hand your managers the evidence and the flagged moment. They make the call on their people. The AI informs the decision, it does not make it.