I highly recommend MartialQA to ANY customer-support or sales driven organization seeking to boost the quality of their client phone interactions, where a calling script is used.Dominic Meulemans, COO — African Safari Group
ASG runs an 87-person sales team focused on high-value tourism consultations. Every call matters. A single conversation can turn a browser into a booking worth thousands.
When the quality of those conversations varies and nobody knows about it until it is too late, deals disappear quietly. That was the reality ASG was living with — and they knew it.
Before MartialQA, ASG had tried two approaches. A contracted QA reviewer who could only sample a small fraction of calls each week. And a globally established AI-powered QA platform that was not delivering on its promise.
That platform was producing inaccurate scores and no usable feedback. The team still relied on manual review for any real insight. Coverage was minimal, script adherence was low, and critical sections of the consultation script were being skipped entirely — without management knowing.
MartialQA deployed across ASG's full consultation call operation, going fully live in April 2025. From the first day, management had 100% call coverage with real-time dashboards and daily compliance scores.
No ramp-up. No partial rollout. Every call reviewed from day one, replacing both the manual contractor and the failed AI platform.
MartialQA integrated directly with ASG's custom CRM. Each call is rated automatically and a text summary is pushed back to the CRM, which consultants use to build client itineraries.
Agents now check their own MartialQA scores daily — without being prompted. They see their positive moments, pick up things they missed, and manage their own quality.
With the manual review burden lifted, sales managers, coaches, and QA now spend their time on targeted intervention. They focus on agents who need help — instead of trying to find them.
Two months after full deployment. No cherry-picking. No "up to" disclaimers.
Script adherence rose from 29.7% to 55.4% in two months. That is an 86% relative lift — driven by agents who could finally see where they stood and what to fix.
Every call checked. Not a sample. Not a spot check. ASG replaced both a manual contractor and a failed AI platform with full, accurate coverage overnight.
QA review time dropped by roughly 1 hour per day per Sales Manager. That is 21 hours a month freed up for coaching, planning, and the work that actually moves a team forward.
Scores went from weekly to daily. When an agent misses something on Monday, they know by Tuesday — not the following Friday. That is the difference between correction and pattern.
Call ratings and AI-generated summaries feed directly into ASG's CRM. Consultants build client itineraries from each call review — no copy-pasting, no context lost.
Agents check their scores every day without being asked. They see what went well, catch what they missed, and take ownership. That is the culture shift that outlasts any metric.
I highly recommend MartialQA to ANY customer-support or sales driven organization seeking to boost the quality of their client phone interactions, where a calling script is used.
The compliance lift is real and it matters. But the thing Darren and the team talk about most is what happened to the people. Managers who used to spend their mornings listening to calls now spend them coaching. QA reviewers who used to drown in spreadsheets now focus on agents who genuinely need help.
And 87 agents — who used to get feedback once a week if they were lucky — now check their own scores every morning. Not because they are told to. Because they want to see what they did well.
That is what happens when people are finally seen.
Every team's numbers are different. The need to be seen is the same.